Freelance journalists getting nickeled and dimed?

The Guild freelance unit has a plan.

By Rebecca Rosen Lum

“Citizen journalism." The phrase has a certain democratic, Mr.-Smith-Goes-to-Washington ring to it.

But publishers’ beeline away from skilled journalists toward Everymen who will work for free or cheap is part of a larger trend that serves ultimately to torpedo democracy. For without a robust, untethered and principled news media, the idea of democracy is just that – an idea. An exercise in theory.

It should come as no surprise that enterprising, rigorous journalism — the kind that nourishes a democracy — is costly. It’s costly because it is time-consuming and labor-intensive, and requires skill, both depth and breadth of knowledge, resourcefulness, vetting. That’s before we even get to writing with elegance and impact.

Seldom a day goes by that a posting does not appear on Craigslist seeking skilled writers so bursting with “passion” for the topic at hand that they are willing to devote hours of investigative reporting for the thrill of “exposure.” Ironically, many of these employers represent do-good nonprofit organizations, such as “JustMeans,” which offers roughly two cents a word for the thrice-weekly, quality postings it demands.

Resist, cries news media analyst Alan Mutter.

Mutter (“Reflections of a Newsosaur”) lit a match to a combustible topic this week when he pilloried publishers, including online content providers, for failing to pay journalists an honest buck for an honest day’s work – and challenged journalists to reject substandard pay. Read his full column here.

“It’s time for journalists to stop participating in their own exploitation by working for a pittance – or, worse, giving away their valuable services for free,” Mutter wrote.

Publishers are also seeking more secondary rights for the same buck that once secured one-time rights, a critical change for freelance journalists, who maximized their earnings by reselling stories in multiple markets. Magazine fees have been on a downward slide for decades (One of the nation’s top-paying publications, Good Housekeeping, paid $1 a word for 40 years). Trails.com pays $15 for articles about the outdoors; livestrong.com $30 for 500-word pieces on health, writes the L.A. Times’ James Rainey in his recent piece “Freelance Writing’s Unfortunate New Model.”

“The crumbling pay scales have not only hollowed out household budgets but accompanied a pervasive shift in journalism toward shorter stories, frothier subjects and an increasing emphasis on fast, rather than thorough,” Rainey writes.

Of course, students and recent grads have long produced stories to get clips and exposure. Nothing new about that. But add to that population the number of out-of-work, experienced professionals and tanking advertising dollars, and you’ve got a set-up for exploitation.

Mutter writes that part of the problem is that we don’t value ourselves as professionals. As a reality check, we can try on the idea that it makes good sense in this tanking economy to promote legions of “citizen urban planners” or “citizen surgeons.”

Are we joining that range of low-paid workers Barbara Ehrenreich chronicled in her groundbreaking book “Nickel and Dimed,” doomed to toil at umpteen low-paying jobs to make ends meet? Is being paid per click the journalist equivalent of the sweatshop in which seamstresses are paid by the piece?

Not always, cautions San Francisco tech writer Bill Snyder, who has done well with at least one pay-per-click website.

“The only way to know whether this is essentially legitimate, or potentially exploitative, is to have some experience with the company,” Snyder said. “Without it, who knows? Which is why it makes a great deal of sense to track freelance employers and share the intelligence.”

At Guild Freelancers, that’s the plan.

One of our primary goals is to develop a “Fair Freelance” seal, modeled after Free Trade certification, for publishers who value our work . The sites that pay two cents a word — if that — will find themselves listed on our Wall of Shame — and the recipients of an Amnesty International-style, polite-but-frank letter barrage.

And thanks to Mutter, who thoughtfully provided a spreadsheet template for with his rant, we can calculate our worth.

“Journalists need to stand together – and stand tall – to reassert the stature of their profession,” Mutter writes. “The reason is simple: If they don’t put a value on what they do, then no one else will, either.”

Rebecca Rosen Lum is the chair of Guild Freelancers.